Arital partnered with Fireson Brewing, a vibrant local hotspot nestled in the heart of the high-rise hotel area, known for its mouthwatering burgers, flavorful wings, and an ever-evolving lineup of craft beers brewed on-site. Fireson isn’t just a place to eat and drink, it’s a community hub where bold flavors and good vibes come together. It was a perfect setting for a collaboration that celebrates lifestyle, comfort, and connection.
For this collab, we brought our Aritaleum Collection 1 to life in a laid-back and intimate group photoshoot staged right outside Fireson. Under the warm glow of string lights, our models rocked signature Aritaleum T-shirt designs while enjoying sizzling burgers, wings, and local brews at Fireson's iconic picnic tables. The result? A vibe that was equal parts cozy and bold. Arital is more than clothing. We believe in curating moments, expressing individuality, and celebrating good times in beautiful spaces. This shoot captured all of that — our signature blend of sophistication, lifestyle, and authentic storytelling.
Haven’t checked out the Aritaleum Collection yet? Dive into the collection that started it all, and see how we blend island roots with timeless design: Collection 1.
And if you’re ever in Aruba, make sure to experience Fireson in person: Great food, Local craft beer, A whole vibe.