For the very first time, Arital took part in an event on the island—and we did it with a creative twist.
We joined forces with The Society Aruba, the team behind Aruba’s most iconic brunch and sunset parties, known for transforming unexpected venues into unforgettable experiences. This time, they introduced a brand-new concept: Shake It Up—an event dedicated to true lovers of ‘90s, R&B, and hip-hop. The location? A rooftop edition on the top floor of the Paseo Herencia parking lot.
To kick things off, Arital hosted an exclusive raffle for two free tickets and brought the vibe to life with a themed photoshoot at the rooftop venue. Two models rocked Arital shirts surrounded by props that matched the raw, street-inspired theme: think caution stands, crates, stairs, and a bold street car as the centerpiece. The energy? Unfiltered. The results? Iconic.
At the event itself, the Arital presence was felt. All the bar staff wore custom Arital T-shirts, and our props and visuals helped set the tone—turning the bar into an open-air gallery of our first collection 1. With spray-painted barrels and a full graffiti wall installation, the entire space felt like a tribute to underground street culture.
This moment marked something new: Arital stepping into the local scene, sharing our style, and staying true to what we believe in—creativity without limits. Want to relive the night through pictures? Visit this link.